V Live's global Alexa rank is 918 as of May 2018, which shows a positive increase. ДЄccording to Alexa Internet, only 18% of users come from South Korea, while 9.4% come from China, 8.5% are from the United States, 5.9% are from Indonesia, and 5.7% are from Thailand. Because of fan translators, some videos have as many as 17 subtitle options. For example, fan translators in the past have won V coins and video calls with their favorite idols. Contests and events are held to encourage fan-subbing. The subtitling process is made user-friendly so that fans do not need any specific technical skills. Translators are ranked by the number of lines that they have translated. There is an online community on V Live for fan translators who create foreign subtitles so that more people can enjoy the content worldwide. V Live is a medium in which Korean celebrities can reach a global audience and has allowed non-Korean speaking fans worldwide to intimately interact with their favorite Hallyu idols. Reality shows that have aired exclusively on V Live Channel+ include Real GOT7 and BTS: Bon Voyage. Channel+ channels differ from regular channels in that they provide hidden broadcasts, videos and posts. Channel+ channels can be purchased with V coins on a 30 day, 3 month, 6 month or yearly basis. Some idols also offer Channel+, a premium channel that can only be accessed with a subscription. The content can only be purchased with V coins, which roughly amount to 50 for 1 USD. V Live+ refers to paid content types that offer unreleased, downloadable and fan catered content. Having a high chemi-heat increases the user's chances of winning an event hosted by an idol. Users can increase their chemi-beat by regularly engaging with a channel, turning on push notifications and sharing videos. The chemi-beat tracks the users chemistry with a celebrity.

Every interaction contributes to the user's 'chemi-beat'.

Users can also comment or send hearts on videos, which the idol or idols can also see in real time. Users are alerted when a channel they follow begins a live stream or uploads new content. V Live makes it easy for fans to interact with the website.

V Live may broadcast programs that range from live chat sessions with fans, performances, reality shows, and award shows. V Live has over 700 channels associated with different Hallyu stars, including BTS, Big Bang, Exo, Got7, Seventeen, as well as several actors, such as Lee Jong-suk and Park Bo-young. Therefore, there were no region restrictions and the website had a variety of language options, such as English, Chinese and Japanese.ДЄccording to Sensor Tower, the application had 200,000 downloads and earned $600,000 in Aug 2017 by May 2018, the V Live app had over 1 million downloads on the Google Play Store and iTunes. The app was aimed at reaching international fan bases, particularly those in Japan, China, Taiwan, Thailand and Vietnam. The application was originally available only on the Google Play Store for Android, but later launched on iTunes. In early August 2015, Naver Corporation released the live streaming app, V Live. In 2007, Naver Corporation launched its video platform channel, but availability was highly restricted and unavailable in many countries.

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